Ralph Lauren’s Car Collection
Ralph Lauren isn’t the first celebrity to collect rare and exotic vehicles, but he does it with exactly the style you’d expect of a well-known fashion designer. Though by no means the largest car collection ever assembled, it’s certainly nothing to sneeze at: around 60 of the rarest and most sought-after cars in the world. Many of the details of Ralph Lauren’s collection are shrouded in mystery because he keeps the garage largely private.
Where is Ralph Lauren’s Car Collection Kept?
The vehicles are kept in a building called D.A.D. Garage, a museum-styled location fitted with stainless steel counters, halogen lights and kept spotless and immaculate. From the outside, the New York building is nondescript; there are no signs anywhere on it and the windows are blocked to prevent curious on-lookers from getting a peek inside.
Inside, the two-story office building has been customized into a fully-functioning garage. Unlike museum pieces, every vehicle in the collection is perfectly restored, maintained and totally functional. In fact, Ralph continues to drive each vehicle himself, and he actively shows them.
Beyond the car displays themselves, the garage features a large lounge area furnished with black leather couches and decorated with models of cars and car show trophies and awards. From the lounge, visitors can see the repair and restoration bay and the library where all the vehicle records are kept. The collection itself is hidden from view behind a wall that slides out of the way at the touch of a button, like the doorway to a superhero’s lair.
The inside of the storeroom is covered in black carpet, and each vehicle sits on its own raised white platform. The cars are organized by make, not year, and each group is color-coordinated: the Jaguars are green, the Ferraris are red, the Porsches are black.
As a designer, Ralph Lauren has built a career on his aesthetic vision, and these same sensibilities are visible in his car collection. Not only have the vehicles been painstakingly restored and maintained, most have been customized and improved to fit Lauren’s personal tastes. Cars have been repainted in custom colors, and interiors have been re-upholstered with high-quality leather. All-told, there are at least 60 vehicles in the collection. Here are a few of the highlights:
2010 Lamborghini Reventón Roadster
One of just 15 made and the only one in America, the Reventón is the most expensive Lamborghini. Purchased new, each one cost around $2 million. Painted in matte grey and with sharp angles reminiscent of fighter jets, this car can reach a blazing 221 mph. The Reventón, like most Lamborghinis, is built from lightweight carbon fiber.
1958 Ferrari Testa Rossa
The center-point of Lauren’s extensive Ferrari collection, only 32 of these cars were ever built in the 1950s and ’60s. It’s the second-most valuable Ferrari ever built and one recently sold for $16 million, breaking all records for car auctions. An extremely small number of Testa Rossas were ever manufactured and publicly available; all others were pre-ordered and built for customers. Lauren’s car, like all of his other Ferraris, is bright red.
1938 Alfa Romeo Mille Miglia Spyder
This rare antique race car is just one of a collection of antiques including a 1930 Mercedes-Benz SSK, 1934 Bugatti type 59, 1931 Alfa Romeo Monza and 1938 Bugatti Type 57SC. Each of these classic roadsters is immaculately rebuilt and painted in sleek and shiny black or red paint.
2010 Lamborghini Murciélago Super Veloce
Sporting the largest Lamborghini V12 engine yet, this sports car is the final version of the newest line produced under the parent company Audi. This extremely low-profile vehicle is just four feet tall at its highest point and is built from carbon fiber, lightweight steel and aluminum.
1948 Ford “Woody” Station Wagon
Standing out rather spectacularly from the low-profile race cars in Lauren’s collection, this classic car has been carefully remodeled with forest green paint and polished wood panels.
1971 Mercedes-Benz 280SE 3.5 Convertible
Ralph Lauren bought this car new when he first began enjoying success as an independent designer. The car is customized with upholstery and paint not available on standard manufacturer models, and it’s in as perfect condition today as it was when he first bought it off the lot.
These are just a few of the stunning vehicles in the collection, which features multiple Bugattis, Ferraris, Lamborghinis and more. Unlike other collectors who attempt to restore classic vehicles to their factory-original state, Lauren’s cars are each tweaked to fit his own aesthetic. Despite the museum quality of his show-pieces and the garage that holds them, he keeps every one of them legally registered and drives them whenever he feels the urge.
Most people dream about ever owning a single truly exotic luxury vehicle. Although the average person may never have a two-story garage filled with rare cars, they can aspire to own their dream car. Whether your vehicle of choice is a super-rare sports car, a comfortable luxury coupe or a rebuilt classic roadster, be sure to find the right insurance policy to cover them. Ralph Lauren can probably afford to self-insure his vehicles, but most people must rely on an insurance company to provide protection and peace of mind. By choosing a policy that will suit the needs of your unique vehicle you can protect its value for years to come.